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Many ads had taglines with double meanings. Priceonomics Data Studio. For medical professionals, it was that a Subaru with all-wheel-drive could get them to the hospital in any weather. According to Bennett, who is gay, they never faced disrespect within Subaru.
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Early in his career, he made cold calls to ask companies for their business. Pop culture had also yet to embrace the LGBT cause. Want to write for Priceonomics. Looking into the history of engagement rings led us to marketers who made up the tradition to sell more diamonds.
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And the Subaru company line did have some truth to it. For a car company, openly marketing to gay customers still felt new, if not taboo. Subaru's ad campaign acknowledged a group that often felt unwelcome and invisible. Although the marketing team worried about conservatives mounting a boycott, Subaru developed a public stance. Our next article looks back at the s ad campaign that branded bottled water as "Earth's first soft drink". Content Marketing Bootcamp. In response to the ads, Subaru received letters from a grassroots group that accused the carmaker of promoting homosexuality.
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